CCMP

CERTIFIED CYBER MARKETING PROFESSIONAL CCMP

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Description:

The main aim of this course is to learn about the alternative marketing choices to consider in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives that can be achieved using electronic tools and which objectives are best approached by traditional means. Marketing is about anticipating and satisfying buyers’ needs. The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing.

Employment Objective

Course Module:

Introduction to Cyber Marketing
Building E-Commerce Website
Electronic Payment Systems
Search Engine Optimization and Increasing Website Traffic
Web Analytics
Viral Marketing
Advertising on Search Engines
Converting Visitors into Customers and Maintaining Customers
Competitive Intelligence
Ad Revenues

Who should Attend?

Marketing Professionals, E-Commerce Professionals and anyone who is interested to emerge Internet as a role in the firm's marketing.

Duration

25 Hours

Exam Information

Exam Questions: 42 Questions
Exam Duration: 2 Hours
Passing Score: 70%

SCHEDULE DATES - 35 Hour Program